The Client : Manyavar is a leading Indian ethnic wear brand offering lehengas, sarees, sherwanis, kurtas, and suits for occasions like weddings, engagements, Haldi, and Mehendi etc.

Agency: EssenceMediacom (WPP)

My Role: Organic SEO Strategy & Execution (2023–24)

Delivered 160% growth in non-brand traffic and 218% growth in non-brand keywords, along with higher clicks, impressions, and revenue for Manyavar

Highlights:

• Delivered significant growth in organic traffic, keyword rankings, and visibility and help to improve revenue etc.
  
• Optimized Core Web Vitals, technical SEO, schema, Content, navigation structure optimization, category pages etc.
  
• Contributed to measurable increase in non-brand organic clicks and higher conversions from SEO traffic.
  
• Creating more and more relevant SEO Pages, Blog optimization, Programmatic SEO, festival pages created on the site

Award:

Received [Internal Agency Award – April 2024] for excellence in SEO contribution on Manyavar.