CTR (Click-Through Rate) is a digital marketing metric that measures the percentage of people who clicked on your ad, link, email, or webpage after seeing it.
CTR Calculator
CTR Formula
CTR = (Total Clicks ÷ Total Impressions) × 100
Where:
- Clicks = Number of people who clicked
- Impressions = Number of times your ad/link was shown
Suppose your Google ad was shown 10,000 times
and 250 people clicked
CTR = (250 ÷ 10,000) × 100
Result CTR = 2.5%
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