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Fractional SEO Lead
Senior SEO Leadership Without Hiring a Full-Time SEO Director
Get 15 years of experienced SEO leadership to build your organic growth strategy, prioritize opportunities, guide your teams and improve visibility across Google and AI Search — without the cost of hiring a full-time Head of SEO.
What Is a Fractional SEO Lead?
A Fractional SEO Lead works with your company on a part-time or flexible basis, providing the strategy, direction and leadership of a senior SEO leader without requiring a full-time hire.
I work alongside your existing marketing, SEO, content, development or agency teams to make SEO more focused, measurable and aligned with business growth.
What will you get?
✅ Senior SEO strategy
✅ Clear priorities and roadmap
✅ Technical SEO direction
✅ Content and search intent strategy
✅ SEO team and agency guidance
✅ Google & AI Search strategy
✅ Performance and business reporting
How I Help Your Business Grow
1. Build the SEO Strategy
Identify where your biggest organic growth opportunities are across:
- Search demand
- Customer intent
- Competitors
- Content
- Technical SEO
- Commercial pages
- Organic conversions
2. Lead SEO Execution
I provide direction to your existing teams and partners so everyone knows:
What to do → Why it matters → What to prioritize → How to measure it
3. Grow Google & AI Search Visibility
Build visibility across traditional and AI-powered search experiences, including:
- Google Search
- Google AI Overviews
- ChatGPT
- Gemini
- Perplexity
Strategy can include GEO, AEO, entity optimization, content coverage, brand mentions and AI citations.
4. Measure Business Impact
SEO reporting goes beyond rankings and traffic.
Focus on:
Organic Visibility → Qualified Traffic → Leads → Customers → Revenue
Let’s identify where your biggest organic growth opportunities are.
Request an SEO Growth Assessment
Frequently Asked Questions
What is a Fractional SEO Lead?
A Fractional SEO Lead is a senior SEO professional who works with your company on a part-time or flexible basis, providing strategic leadership without the need for a full-time Head of SEO or SEO Director.
Is a Fractional SEO Lead the same as an SEO agency?
No. An agency generally focuses on delivering SEO services and execution. A Fractional SEO Lead focuses on strategy, priorities, leadership, team direction and business outcomes.
Can you work with our existing SEO agency?
Yes. I can work alongside your existing agency, review its strategy and deliverables, establish priorities and ensure SEO activity supports your business objectives.
Do we need an internal SEO team?
No. I can work with your existing employees, freelancers, agencies or a combination of them.
Can you help with AI Search and GEO?
Yes. AI Search, GEO and AEO can be incorporated into the SEO strategy, including AI visibility, brand mentions, citations, entity signals and content coverage.
How does the engagement work?
Engagements can be structured as Fractional SEO Lead, Fractional Head of SEO, Strategic SEO Advisor or project-based SEO leadership, depending on your requirements.
How do we get started?
Start with a strategy consultation to discuss your business objectives, current SEO situation and growth opportunities.