There are many updates on google ranking factors and people implement these things on the websites. Thousands of update on Ranking every year. people love to implement new update accordingly.
But some of the ranking factors which is very important
Site Factors
- Site Structure
- Site Navigation
- Site Usability
- HTML/ XML / Sitemap
- Server Location
- SSL Certificate
- Domain History
- Domain Authority / Page wise
- Geo location / Country
Page / Products Level Factors
- URL Structure
- Title Tags
- Description Tags
- H1 Tag
- Keywords
- Content
- Images : Size / Alt tags
- Canononical / Redirection
- Page Load time
- Mobile Friendly
- Page not found
- Duplicate content
Links Factors
- Internal Links
- External Links
- Links Authority
- Links from EDU and GOV.
- Anchors
- Links from comptitors
- Broken links
- Link from bad neighbourhood
Followings are not a Google Ranking Factor or signal?
These are very important things when you work on any SEO related business
- CTR is not a Google Ranking Factor
- Bounce Rate is not a ranking signal
- User Behavior is not a ranking factor
- User action on website is not ranking factor
- Responsive Design not ranking factor