Google’s ranking factors undergo frequent updates, with countless changes implemented annually. Enthusiasts eagerly adopt these updates on their websites.
However, certain critical ranking factors must be implemented meticulously to ensure your website is indexed by Google and achieves prominent search engine results.
Site Factors:
- Site Structure
- Site Navigation
- Site Usability
- HTML/ XML / Sitemap
- Server Location
- SSL Certificate
- Domain History
- Domain Authority / Page wise
- Geo location / Country
Page / Products Level Factors
- Content Quality and Relevance
- User Experience (UX)
- URL Structure
- Title Tags
- Description Tags
- H1 Tag
- Keywords
- Images : Size / Alt tags
- Canonical / Redirection
- Page Load time
- Mobile Friendly
- Core Web Vitals
- Page not found
- Duplicate content
Links Factors
- Backlinks
- Internal Links
- External Links
- Links Authority
- Links from EDU and GOV.
- Anchors
- Links from comptitors
- Broken links
- Link from bad neighbourhood
Followings are not a Google Ranking Factors
These are very important things when you work on any SEO related business
- CTR is not a Google Ranking Factor
- Bounce Rate is not a ranking signal
- User Behavior is not a ranking factor
- User action on website is not ranking factor
- Responsive Design not ranking factor
